IT Marketing: Benefit Oriented Sales Letter

 

No matter what niche you are in, you need to write a profit-oriented sales letter. In this article, you will learn how this letter can improve your IT marketing.

Your high school English teacher probably told you when you write a business letter, keep it nice, short and sweet. Save that advice. (Your high school English teacher probably never sold anything but his daughter Girl Scout cookies!)

Long sales letters should be used:

When trying to generate urgency ...

When you want to stir the pot ...

Looking for people to play ...

When you want to help them get through the pain of what happens when they do not do things the right way with data security ...

As you try to bring them through the joy and euphoria of making your team so much more productive ...

When trying to explain to prospects the benefits of being able to grow your business 150% to 200% without adding much more in terms of staff . Satta king

These are the types of things that are best expressed in IT marketing letters with long sales copy. Don't be afraid to do them!

Write to "Pain Points" of your prospects

If you do not have much experience writing sales letters, you may want to hire an advertising or marketing consultant or a freelance copywriter who can do it for you. Whether you write it yourself or outsource it, you need to know where to look for it. And you need to know the main pain points of your particular niche.

offer something for free Play bazaar 

To generate IT marketing demand, you may simply need to send a letter with your business card and offer some kind of bribe, such as a free hourly needs assessment. Just make sure you have a deadline and limit the gift to the "local businesses first ___ answer."

If you are presenting yourself as an IT expert for your niche industry, your IT marketing letters and calls should be much more welcome. Your information will be communicated in the headline and in a letter. You are offering something that is completely relevant and most professionals will be happy to hear from you.

Make sure the letter talks about the work you have done for other companies such as theirs (testimonials) and how you can help them. General trends and issues in the industry will greatly affect the person you are targeting.

Baseline IT marketing sales letters

Remember that the goal of this IT marketing project should be to take your prospect to the next logical step, which in most cases is an in - depth IT billing audit. He is moving from "free" to "paid" ... his "test ground" project.